Eugene David
...The One-Minute Pundit

Saturday, May 24, 2008


It would appear that, despite THE EXHUMATION OF INDIANA JONES or whatever it's called, this will be another down weekend for the popcorn restaurants, which means if it keeps up we'll get myriad excuses from PAUL DRECK and company. First excuse: the economy. We thought your biz was recession-proof! Second excuse: the price of popcorn. Since when have people blanched at $10 Hershey bars? Third excuse: the marketing isn't working. You mean spending three-fourth's of a movie's budget on advertising may not be enough? We'll skip over the fourth, fifth and sixth excuses for the seventh excuse, issued so very apologetically: maybe the movies aren't that good. Aren't you forgetting? The warm bodies you hold in such contempt are supposed to see ANYTHING.

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