Posted 4:09 PM by Gene

Speaking of comedians, if it's Sunday it's gotta be Big Double-A-Scribble Time:

1. "Consumers hate advertising," Mr. Gilbreath wrote in a preamble for a WPP Digital-backed discussion group last year. "Meanwhile, consumers hate us -- the marketers and advertisers who invent new ways to spam them online and offline. The result: CMO and agency turnover is rising dramatically, and advertisers are ranked below lawyers in terms of public respect."

So WHY, Mr. Gilbreath, is the AMERICAN SOCIETY OF WILLFULLY IGNORANT ADVERTISERS spending MORE MONEY on ADVERTISING than EVER -- and MORE MONEY ON JUNK TELEVISION?!?!?

In fairness the article does cite a few promising ideas for breaking away from the usual middle-finger-in-the-face menu -- but these are pennies compared to the BILLIONS FOR JUNK TELEVISION.

2. Meantime one company learns just how ESSENTIAL financing JUNK TV is:

TV Ads 'a Waste of Money' for the Back-in-Black Gap

...Marketing expenditure at Gap Inc. was trimmed 18% during the quarter, driven by the absence of TV ads for the Gap brand, company executives said. That contributed to a 40% jump in profits at Gap Inc., compared to the same period a year ago.

Okay, same-store sales were down. But how much higher would they have been with JUNK TV? Gap seems to have answered this question.

3. And speaking of wastes of money: American Airlines wasted money on PR for its baggage fee. Why not just conduct all your biz from a bunker, guys? You act that way.