THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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McDonald's has also expanded on its traditional Olympics advertising with a social strategy centered around its first alternate-reality game. Called "The Lost Ring," the AKQA-created game has been operational since April. In that time, McDonald's boasts more than 2 million visitors in 100 countries have played it at some level. "The Lost Ring" challenges players to solve mysteries surrounding the Olympics.
You know, we would like to solve a few GAMES mysteries ourselves, like LENI RIEFENSTAHL and AVERY BRANDAGE, or why so many CEOs spend billions for three-month paid vacations, but we'll leave it at that.