Eugene David<br>...The One-Minute Pundit

Posted 5:46 PM by Gene

Some of GM's eight brands have increased ad spending, even as sales have faltered, but not all of them. Its best-selling brand, Chevrolet, increased spending through April by 19% (not including online), per Nielsen Monitor-Plus, even as sales dropped 13%. GM overall spent $1.89 billion on ads last year and $641 million through April, as total sales dropped 12.3%, per Autodata, Woodcliff Lake, N.J.

Why did it take a disaster to get the SENIOR CLUNKER BROTHER to see the light?

And further on the subject of prima donnas:

GM already started pulling back from some of its sports ties. In January, Cadillac opted out as a sponsor of the Masters golf tournament. GM also said it would not to renew its $1 billion sponsorship of the U.S. Olympic Committee when its contract ends after this year's games. And Chevrolet recently ended its primary sponsorship of the Nascar Childress Racing team.

Heck the executives are now starting to realize schmoozing has no place in rebuilding a company. But never underestimate the allure of being starry-eyed, even as those starry eyes see straight into bankruptcy.

P. S. at 6:55 p.m. Looks as if SENIOR's basically pinning its hopes on one electric car, even as it chokes on the exhaust of running on fumes building millions of SUVs.