Eugene David
...The One-Minute Pundit

Sunday, August 10, 2008


If it's Sunday it must be Big Double-A-Scribble Time:

1. If not for buzzwords ad-agencies and their ilk would be out of business, much as we might wish. Petey plugs into their buzzy zeitgeist by saying The Messiah is an upscale marketer. (Talk about preaching to the converted; 95 percent of the people in this scam are His Disciples already.) Just like Stevedom and the iPhone, says Petey. It would never occur to Petey that maybe He is another iPhone: flashy, of currently limited connectivity, uselessly programmable, relatively expensive, and something to show off. (The only difference is the iPhone is the product of a God, whereas the Messiah IS God.) More damningly Petey says young people are marketing slaves, the sort of condescension that means worse TV and more of the target crowd tuning out.

2. Ad Skipping? Just Wait. It's Going to Get Worse

We are tempted to retort with, "Ad Spending? Just Wait. It's Going to Get Better" but with a survey stating "85% of DVR owners are currently skipping at least three-quarters of ads" at some point even advertisers must reconsider how they burn their money. At least they should. Shouldn't they?

3. Somebody tell the TWXSTERS, again, content or no, distribution or no, YOU WON'T BE WORTH $90 A SHARE WHEN THE MESSIAH HAS RETURNED TO EARTH TEN TIMES.

4. Indeed the Big Four are so needlessly desperate they're increasingly inflicting TV ads outside the house, which shows so little faith in how their sugar daddies will continue to shell out for their expensive treats.

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