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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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Wednesday, August 13, 2008
Posted
9:00 AM
by Gene
In terms of buzz, General Electric (parent of NBC Universal) is so far the big winner, posting the largest overall increase over the last month. Its score rose from 9.4 for the month before the games to 14.4 for the week leading into the games. GE's reputation was 33.3, compared with the 15.5 average for the overall appliance [ SIC!!!!!] sector.
Johnson & Johnson's ad campaign has its brand soaring, earning it a reputation score of 65.2, compared to the overall drug sector's 7.1.DAMMIT RANCE, WILL YOU STOP GIVING CEOs AN EXCUSE TO TAKE THREE-MONTH PAID VACATIONS?
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