Wednesday, August 13, 2008
Posted
9:00 AM
by Gene
In terms of buzz, General Electric (parent of NBC Universal) is so far the big winner, posting the largest overall increase over the last month. Its score rose from 9.4 for the month before the games to 14.4 for the week leading into the games. GE's reputation was 33.3, compared with the 15.5 average for the overall appliance [ SIC!!!!!] sector.
Johnson & Johnson's ad campaign has its brand soaring, earning it a reputation score of 65.2, compared to the overall drug sector's 7.1.DAMMIT RANCE, WILL YOU STOP GIVING CEOs AN EXCUSE TO TAKE THREE-MONTH PAID VACATIONS?
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