Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

PERMALINKS:

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Friday, August 22, 2008

Posted 3:22 PM by Gene

People-using-television, or PUT for short, is a measurement of how many people have turned on their televisions at a given time. During the Olympics through Sunday, Nielsen has recorded an average PUT level of 37 — meaning that 37 percent of people are watching their TV during prime time — up from a 33.8 level during the same time period last year. Mr. Wakshlag projects that the increased TV tune-in is responsible for 38 percent of NBC’s audience. The other 62 percent of the audience is turning off the competition (broadcast networks, cable, etc.) to watch the Olympics.

“There aren’t that many events that drive PUT levels,” Mr. Wakshlag observed. “The Super Bowl does it for a night. This has done it for several nights.”

TRANSLATION: 1. Little Jeffy's wasting His time running promos; and 2. A lot of the viewers won't be back until Vancouver, if then.

(Via ShowBizData)

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