Eugene David ...The One-Minute Pundit |
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Thursday, September 18, 2008
AdAge Nooz of the Day:
AIG Pulls Flight of National Corporate Ads Campaign's Theme Was 'Strength to Be There' ...The advertising pullback, however, won't affect a direct-mail piece that is getting a lot of internet attention. The postcard that arrived in potential customers' mail early this week had a single sentence on the front: "If disaster strikes, will you have the protection you need?" It was sent from the AIG Private Client Group, which is one of the business units that will continue local advertising efforts. The question on the card was referring to earthquake insurance.
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