Posted 6:38 PM by Gene

If it's Sunday it must be Big Double-A-Scribble Time:

1. Few industries are more knee-jerk lockstep hard-core think-alike liberal than the ad biz, so we can see why Rance would want to appeal to his readership by saying Army recruiting's gotta be a bad thing because it's luring -- kids, and he uses violence as an excuse. (Heck he's aghast that its promotional videogame is rated T, possibly the first time anyone's taken the botulism-laden alphabet soup of the ESRB seriously.) Okay Rance, the next time we're in a shooting war, God forbid, I'd like to see a sergeant put some ammo in your hands. Maybe our enemies would die laughing at the sight of it.

Meanwhile St. Warren Jr. makes some Army-licensed clothing overseas, which sounds about par for His sand-trap-laden course.

2. First the first time (or maybe not), ADAGE is running fiction -- or at least satire: a story about six marketing experts in a contest to see who can emit the most buzzwords about the GOP's presidential candidate Gov. Palin. It's not especially funny satire, but of that we understand as Rance is in the trade-news biz, not the fiction biz; nonetheless it does show promise. Maybe next time, Rance, you should run a story about six TV executives. Then again, they tend to be funnier in real life.

3. Mark Baynes is the Adolph Zukor of Battle Creek, producing between 300 to 400 commercials a year so he can let the peons know who runs their pocketbooks. Well, Mark seems to have done something -- unintentional: he spent money on the Web for Special K, and it worked well enough that he's cutting back on the thirty-second entertainments. This is most unpatriotic, Mark: Think where Bill and Joe would have been without the Big K! Think where sugared cereals would have been! Or childhood obesity!

Alas, we can imagine.