THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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Ad Nauseam: Repetition of TV Spots Risks Driving Consumers Away
Consumers Bugged by Many Ads
How many times have Rance's boys pulled this gag, blasting the biz' awful product though his readers never make anything else? Too many generations of adpersons have heeded the advice of George Washington Hill -- ANNOY 'EM AND YOU SELL 'EM!!!!! -- for anyone to do ads different. Yet last night I contemplated what was arguably the perfect commercial for the Polaroid Swinger. And thinking now I can see why perfect commercials have become as impossible as good pop tunes. The exact same cultural rot acts on both.
And when today's George Washington Hills talk of social networks it only means they'll engage in more repetition, and more screaming, and more flailing.
And in other typical full-of-it, Rance's legions try to convince us PEOPLE INC.'s putative flagship is popular among the young. So is anorexia, if we're to judge from its skinniness.