Eugene David ...The One-Minute Pundit |
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Wednesday, February 11, 2009
Our favorite PR guy Rog mightily scratches his head:
Bruce Springsteen’s appearance on the Super Bowl had a dramatically smaller payoff than anyone could have anticipated. In the week following the show, Springsteen’s album, "Working on A Dream," sold just 100,000 albums. That’s not good. In the week before the Super Bowl, "Working" sold around 212,000 copies. All that hype, and publicity, countless interviews and free promotion, and now "Working" has moved only 312,000 total CDs. Where have all the music fans gone? Is it possible, I ask naively and rhetorically, that everyone is downloading their music, and that the great majority of those are doing it illegally? I think the answer must be yes. The answer must be yes as thousands upon thousands upon thousands of thousands of His fans spent so much of their time illegally downloading his album they tied the whole Web up. (Or maybe my computer was acting up that Sunday night.) Could it be that "all that hype, and publicity, countless interviews and free promotion" had the opposite effect as intended? Aw, c'mon Rog! You're a PR guy! We KNOW the answer to that. Or could it be someone within six years of SocSec is no longer the Boss? Or that (heaven forbid!) His songs are no good? NEVER!
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