Eugene David
...The One-Minute Pundit

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    • THE NEWS HACK'S CREED:
    I know more than you.
    I make lots more money than you.
    I'm smarter than you.
    I'm sexier than you.
    I appear on TV all the time.
    I work ten minutes a day.
    I rule the universe.
    I'm going to live forever.
    You are an idiot.

    THE NEWS HACK'S CREED, No. 2:
    A lie isn't a lie when it tells THE TRUTH.

    THE NEWS HACK'S CREED, No. 3:
    I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
    --JOHN "OMERTA" CARROLL.

    THE NEWS HACK'S CREED, No. 4:
    News isn't news when we don't report it.

    PERMALINKS:

    THE NEWS HACKS' DICTIONARY

    THE EUGENE DAVID GLOSSARY

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    Monday, February 09, 2009

    Posted 5:53 PM by Gene

    Yesterday we mentioned how Denny's was surely hoping that mammoth publicity stunt would overcome its bad rep. Problem is, when the new diners come in they're going to be inundated with sixty-minute house shows that are one-third ads. Great way to butter up your customers, Den!

    And in other news from BRANDWEEK, the maker of Wonder Bread and Twinkies is going all-natural! We would think up a punchline but won't as it did just come out of bankruptcy.

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