THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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Ad Agencies at Fault for Economic Crisis, Finds Poll
Majority of Americans Believe They 'Caused People to Buy Things They Couldn't Afford'
So what do the Ranceoids do? They DENY it! First they quote an "expert": "The much-lauded 'science of advertising' is overblown." Well then why is advertising the greatest science since alchemy? And THEN they quote some pop-cultyure perfesser:
"WHAT MOST ANNOYS ME ABOUT THIS WHOLE RESPONSE TO THE ECONOMIC SITUATION IS THAT THE MEDIA ACTUALLY LEADS FOLKS TO PLACE THEIR ANGER AT ANYONE AND EVERYONE EXCEPT THE REAL CULPRITS -- THE FINANCIERS WHO CREATED THE DEBACLE AND THE SYSTEM ITSELF THAT ALLOWED IT!!!!!" [Annoyed overemphasis added]
Well didn't the financiers have to occasionally trumpet those low rates and nothing down? They could have done it wearing placards on a street corner, but that would not have been so distinguished even before they had to do it looking for other jobs.