Posted
9:30 PM
by Gene
LUNKHEAD:Seth Haberman, CEO of Visible World, a provider of customized TV ads whose clients include the nation's five largest cable TV operators, said viewers who would rather skip ads should realize they subsidize the cost of producing cable TV content.
"If you took out the ad support, your bill would triple or quadruple," he said. "There's no way around it."TRANSLATION: By skipping ads we could put 400 of the 500 channels with nothing on out of biz.