THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
AMERICA'S MOST UNINTENTIONALLY FUNNY WEB SITE!
Blogroll Me!
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Dave Burwick, Chief Marketing Officer-North America Beverages; Cie Nicholson, senior VP-CMO, Pepsi-Cola North America; Rick Gomez, CMO-hydration brands; Russell Weiner, VP-colas marketing; Jim McGinnis, VP-marketing, Tropicana; Todd Magazine, president-Gatorade; Jeff Urban, senior VP-sports marketing, Gatorade; Matt Knott, VP-marketing, Gatorade; Susan Wagner, VP-Pepsi-Cola North America; Meena Mansharamani, senior VP-innovation and insights, Pepsi-Cola North America; Chuck Maniscalco, CEO, Quaker, Tropicana and Gatorade.
Pardon us, but what did most of these people do for a living?