THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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A couple of ways.
First, he can blow the execution, like AOL Time Warner did. But this is a business that Brian already knows, and it won't involve smashing two completely different cultures that hate each other together. So the execution risk is less.
Second, cable can become a dumb pipe AND the TV programming business can blow up like the newspaper business--causing Brian Roberts to lose on both sides.
If that happens, Brian Roberts would have been better off selling the whole thing and buying a fertilizer company.
But Brian Roberts is a media mogul. And there isn't a media mogul on earth who would give up being a media mogul to run a fertilizer company.
BUT BRIAN...forget it.