Wednesday, January 20, 2010
Posted
10:48 PM
by Gene
My colleague Michael Newman likes to dispel the idea that there is a newspaper crisis by pointing out that—thanks to the Web—more people read more newspaper stories than ever before. The only crisis he recognizes is an advertising crisis. The immense audiences news sites on the Web attract would stagger newspaper publishers from earlier eras. Free readers aren't a problem! They're an asset! They're an opportunity!
Good luck to the New York Times Co. on policing its wall. But if I were Arthur O. Sulzberger Jr., I'd be spending more time improving Web advertising to capitalize on the 40 million unique users his corporation-wide sites reach each month.For the first time ever I raise my first in the air for Grate.com and yell, "Hallelujah, brother!"
PINCH! IT WON'T WORK.
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