Eugene David
...The One-Minute Pundit

Tuesday, February 09, 2010


The bloom may be coming off the TV advertising rose. According to a joint Association of National Advertisers and Forrester Research survey of more than 100 national advertisers, 62 percent of respondents think TV ads have become less effective in the past two years. The main culprit cited by respondents was clutter....

...caused by so many advertisers piling on to TV because IT'S SO EFFECTIVE!!!!!

And of course the chief...EXECUTIVE of the American Society of Willfully Ignorant Advertisers must bloviate:

"As the overall marketing landscape is in the midst of a massive shift, so is the iconic medium of television," said Bob Liodice, president and CEO of the ANA. "The standard methods of delivery and measurement need to adapt to what marketers today need: more specificity, greater effectiveness, and more detailed measurement. ROI is one of the most crucial aspects of marketing today, and the processes behind TV must be held to the same scrutiny as marketers."

TRANSLATION: MORE spending for MORE junk TV from MORE sugar daddies!

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