Eugene David<br>...The One-Minute Pundit

Posted 8:49 PM by Gene

"He will still sell a lot of golf clubs, but I would no longer be pitching him to corporations that were using him simply as an image of their hard work and integrity," said Robert Boland, professor of sports management at New York University.

"If he does announce that he is coming back and when, that will be a big positive for the PGA Tour, sponsors and the other players on the Tour, because he personally adds a significant amount of visibility," Marc Ganis, president of Chicago sports consulting firm Sportscorp Ltd said.

"With success and with time, people start to forget a lot of things," said Matt Delzell, group account manager with brand consulting firm Davie Brown.

"He's still the single most valuable thing to the PGA Tour this side of Augusta, and that won't change," Boland said. "In fact, it will probably be heightened because the curiosity factor is so great."

"The PGA Tour demonstrably needs Tiger Woods back," said Rick Horrow, a sports lecturer at the Harvard Law School.

"If Tiger wins, and wins consistently, he may in fact broaden interest in the PGA and open up new, nontraditional sponsors for the game of golf," said David Carter, executive director with the USC Sports Business Institute.

1. EVERYONE WANTS TO BE THAT BLITHERING IDIOT PERFESSER THOMPSON! 2. News isn't reporting, it's sound-bite editing.