THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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That attitude will apparently get you somewhere for these Winter Games. Of the top 15 brands in the 2010 Olympics, fully one-third are so-called "ambush marketers," or companies who are not official sponsors of the Games.
That's according to a the new TrendTopper MediaBuzz Ambush Index, a list put out by the Austin-Texas-based Global Language Monitor, which ranks perceived Olympic sponsors according to their presence in the global media.
For example, Coca-Cola is an official Olympic global partner, paying an estimated hundred million dollars to be associated with the games. It ranks No. 16 on the list.
But you won't get the luxury boxes -- or the thrill of screaming at your subordinates for months on end, "I WAS AT THE GAMES AND YOU WEREN'T!!!!!!!!!!"