Eugene David
...The One-Minute Pundit

Friday, April 16, 2010


Just 13 returning shows have seen their viewership increase this year, and of those just five shows are scripted.

The remainder are either reality shows, sports or newsmagazines, according to a report put out yesterday by Horizon Media senior vice president of research Brad Adgate, who analyzed Nielsen data.

Adgate found that more than a dozen shows have seen viewership fall by more than 20 percent this season, and another 20 have taken a 10 percent to 20 percent hit, including Wednesday's "American Idol."


The solution is for advertisers to increase their spending on junk TV by 50 percent!

Viewers aren't just tuning in to reality shows in bigger numbers; they're choosing them over scripted alternatives.

You mean they're not watching all that BURGEONING GENIUS?!?!?

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