Posted
8:31 PM
by Gene
An AWFUL admission from the Crainiacs: Not only is THE SECOND GREATEST POP-CULTURE ACHIEVEMENT OF THE LAST QUARTER-CENTURY not drawing viewers -- it's not making very much money!Advertisers will "only pay so much" to be in high-quality programs such as "Mad Men," said Kris Magel, exec VP-director of national broadcast at Interpublic Group of Cos.' Initiative, because its [sic]
traditional TV reach is limited. "Once that cost hits a ceiling, the network has to make a decision: Can they afford to continue to make the show for the amount of revenue it generates?" he asked. "Sometimes they do, because the halo generated for the network as a whole and its other programs outweighs the expense. And sometimes they can't." And what happens when the NEWS-HACK-POWERED HALO is so BLINDINGLY BRIGHT you can't see the show and don't want to?