Posted 5:44 PM by Gene

TINY: Several weeks ago the Baltimore Sun ran an interesting story that spoke a truth too many in the MEDIA BIZ don't want spoken -- that with rare exceptions people don't care for its product anymore. This is no truer than with television, where the NFL is practically the only attraction to draw anywhere near a true mass audience. So when Nielsen tweaks its prime-time numbers you know EXACTLY what it's doing -- it's trying to talk the sugar daddies into burning even more money on junk television few people watch. Yes, we can make excuses for THE SECOND GREATEST POP-CULTURAL ACHIEVEMENT OF THE LAST QUARTER CENTURY, but six million is still only TWO PERCENT OF OUR POPULATION, meaning ninety-eight percent of us have learned to do without GENIUS -- and the more we can live without GENIUS the better off we can all be.