Posted
9:56 AM
by Gene
SUMNER's MTV Networks are the sort everyone watches but no one likes. Oh sure, they've got "popular" properties -- The Comedy Central News News Hour, the bad-taste gang from Joisey, vulgar cartoons -- but who really likes them...except advertisers? And with advertisers it's been a non-stop love affair, perhaps the most heated in media history.
This button-down business hack was shrewd enough to position the networks as transgressive and marketable, and thus made them an inescapable nuisance. We do hope she has a tough time hugging herself from now on.
P. S. on 5/7/2011 at 7:19 p. m.Sumner Redstone, the chairman of Viacom for whom McGrath toiled for about 26 years, couldn't be bothered to release a statement acknowledging her role in building the crown jewel of his media empire.TRANSLATION: A SCHMUCKETTE justly honored by a SCHMUCK. (Pardon our Japanese.)