THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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Friday, June 03, 2011
Posted
6:54 PM
by Gene
Hey guys! With "Adidas, Chevrolet, Snickers, Sprint, Starbucks, State Farm, Taco Bell, Twix", ESPNCORP, PEOPLE WARNER, SUMNER PICTURES and TROUGH -- pardon, SUMMIT ENTERTAINMENT the whole show's a promo!
The network and its advertisers, though, are hoping for better ratings than last year, when the awards show was down 13% in total viewers on MTV and 2% after additional airings on VH1 and MTV2 were factored in.
Why should they worry? If the show drew no audience the sponsors would double their spending!
Increased activity from Disney, which is plugging three movies through paid ads and talent appearances, and Warner, which is promoting four, mean this year's awards and red carpet involve more studios and more films than in the past, according to Jeannie Scalzo, MTV's senior vice president of integrated marketing.
"We have never-before-seen clips for some films, and can take advantage of talent walking the red carpet that's done for the most part separate from any ad sales deal," Ms. Scalzo said. "Studios know that this particular platform will drive interest and make these kids go and watch that opening release on opening weekend." (Integrated emphasis added)
All this PR talk and already it's funnier than a press release!
"The MTV audience has given the Twilight films so many nominations, and so much support, what better place to share with them the first trailer for the first part in the franchise's final chapter," said Nancy Kirkpatrick, Summit's president of worldwide marketing.
Indeed, what better place than SUMNER's Church, where advertisers get on their hands and knees to prey -- PRAY!
Though Paramount will plug Transformers 3 and Super 8 this year, Steve Siskind, Paramount's executive vice president of worldwide marketing and advertising, insists there's no corporate synergy afoot.
"They're really under church and state," Mr. Siskind told Ad Age.
Why worry when SUMNER'S CHURCH AND STATE!
PLATINUM-PLATED MORONS.
Sure to be a treat for the over-active imagination....
Like all those ad-vice-president martinets' beseeching God (aka SUMNER) He grant their prayer of at least THREE F-BOMBS!!!!!
Hey SUMNER! Why isn't CLEARWIRE a sponsor?
