THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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The upfront marketplace may be a tight one, but that isn't stopping networks from eking out moderate price increases for ad time on their air, according to media buyers.
Walt Disney's ABC has been able to secure increases of around 9% in the cost of reaching 1,000 viewers, according to people familiar with the situation. That measure, also known as a CPM, is commonly used in these types of negotiations. If ABC can secure high-single-digit percentage price increases, that would suggest that Fox, which has more momentum than any of its broadcast rivals this year, ought to be able to get even more. Fox declined to comment.
You mean you couldn't transcribe the dollar signs in their eyes?