Posted 3:32 PM by Gene

If it's Sunday, it must be Big Double-A Scribble Time:

1. "It's a very smart, strategic move," said Brenda White, senior VP-director of publishing activation at Starcom Worldwide...."They're really embracing change," Ms. White added, "vs. fighting or just thinking about it."

And what could Brenda be talking about? Democrats? Auto companies? How about USELESS NEWS going BI-WEEKLY?

2. Of course only Messiahs or marketing types could paint a defeat as a victory, which is why they're POURING MORE MONEY INTO JUNK TV THAN EVER.

3. Speaking of marketing types and heartburn:

Ad Age: In the Big Mac campaign launching this week, you're bringing back the chant: two all-beef patties, special sauce, etc. What's new about this?

Mr. Golden: Customers will be able to go online, create or mix their own version of the two all-beef patties jingle through MySpace. We're going to take what we believe to be the best of all of those submissions and we're actually going to put that on air for the last couple of weeks of the campaign, so the creative will have a natural, built-in freshening for the last couple of weeks of the flight.

Ad Age: Why Big Mac? Why now?

Mr. Golden: Featuring Big Mac is a natural for the brand. It's the flagship product of our brand and a large and growing category, being burgers. For me, I can't think of a better representation of the brand and the personality of the brand without having Big Mac coming to the forefront.

And this is the same Ronny who staunchly refuses to make His coupons available anywhere but through newspapers -- but then Ronny IS another of those eighty-somethings of the American Society of Willfully Ignorant Advertisers showing he looks good in a micro-mini-skirt -- on MYSPACE.

4. And in other genius, the company Ralph Kiner calls Toh-ota is selling cars to black women with the line, "If Looks Could Kill", which may not be the smartest motto given how many blacks get murdered every year. Just what we need, Toh-ota: to turn your cars into Nike sneakers.