Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

PERMALINKS:

THE NEWS HACKS' DICTIONARY

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Thursday, March 20, 2003

Posted 12:16 PM by Gene

A delicious story: Miller Brewing, once owned by Altria MOtive, now owned by some South African brewer, and whose market share has been in an inexorable decline for many years, has decided to way-up the sex in its ads. (The agency is Ogilvy and Mather, which hides these ads on its site, maybe because some of its clients -- what are you worried about? They only shrink from PC and disasters.) Says a suitably anonymous "executive": "It's tough to be clever when no one pays attention to you....We have to fight dirty to keep what's ours." Here's the fun part: many of the ads in this campaign will debut during the NCAA tournament -- which is sure to get jostled about by the war (the Viacom Network has already agreed to assign some games to the Disney Sports Cable Channel in case). Who wants to think beer with war so heavy in the air? A brilliant marketing ploy worthy of the American Society of Willfully Ignorant Advertisers.

Wanna bet these guys try to bring back Opie and Anthony?

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