Eugene David
...The One-Minute Pundit

Monday, March 24, 2003


For the last time (until next year), these companies didn't waste millions on the OscarsĀ® because they were introducing new campaigns, they were there because the CEOs were there. Not even buying $800,000 in advertising for $1.3 million can deter the most determined social-climbing hobnobbing brownnosing high-mucky-muck CEO Dilbert. I'll be blunter: At this level advertising is Enroning in a different key. If I owned stock in one of these companies I'd be mad.

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