Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

PERMALINKS:

THE NEWS HACKS' DICTIONARY

THE EUGENE DAVID GLOSSARY

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Thursday, March 06, 2003

Posted 8:53 PM by Gene

Its sales and reputation sliding, how will Mickey D's get back in the game? Of course -- with a sweepstakes! The sweepstakes and the zillion-dollar financing of junk television to promote it may lure a few customers into the stores to notice the long lines, the dirty floors, the surly help, then they'll eat the so-so food, and five hundred contests personally supervised by Lynn Martin herself won't bring them back. Again Mickey D's proclaims to the world: it's more interested in financing junk television than even in self-preservation. The company is doomed if it keeps doing things like this.

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