THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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"The business just isn't nearly as profitable," Richard Steinig, a 30-year McDonald's franchisee in Miami, said. "The smart operators got out in the late 80's, early 90's. There are stores that are basically worthless." [Emphasis mine.]
The late 80's, early 90's. That's when McDonald's started turning on the advertising-and-promotional machine big time even as it was turning off the quality-and-cleanliness machine. McDonald's franchisees used to be among the smartest people in the restaurant business. Clearly, some of them already knew.