Eugene David
...The One-Minute Pundit

Monday, April 28, 2003


The bad news: McDonald's profits were up, largely on currency valuations. The good news: same-store sales were down -- again.

I don't want to mock the many tens of thousands of dedicated Mickey D employees, but between your company and GM, you spend far more time with your damfool advertising than you do on the product, and so long as you do that you deserve lower sales.

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