Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

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Friday, April 11, 2003

Posted 5:36 PM by Gene

HAS COMMON SENSE FINALLY COME TO McDONALD'S? The company, a charter member of the American Society of Willfully Ignorant Advertisers, says it's moving ad dollars away from TV and onto the Web. This is a signal recognition that TV advertising is frequently counterproductive, that the more you advertise, the more the consumer thinks of what you advertise, and the sleaze and slime you finance stick to your firm, to the detriment of sales. And no company has been more damaged by its obsessive advertising than Mickey D's. This is potentially disastrous news for the networks, and good news for the rest of us. It's especially good news for us Web denizens; it'll keep our surfing free. You listening, Wall Street Journals?

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