Eugene David
...The One-Minute Pundit

Wednesday, April 23, 2003


Through much of radio's history, and in the early days of television, sponsors had the guts to put their names up front: The Texaco Star Theater, The Colgate Comedy Hour, The Admiral Broadway Revue. Now they're doing the same thing -- but they're not upfront. Why? Because (as always) the American Society of Willfully Ignorant Advertisers wants to finance junk television -- without taking responsibility for it. We can never hope for even the slightest improvement to the medium (assuming improvement is possible) so long as the members think sponsoring bad TV is an OBLIGATION.

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