Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

PERMALINKS:

THE NEWS HACKS' DICTIONARY

THE EUGENE DAVID GLOSSARY

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Thursday, June 12, 2003

Posted 8:22 AM by Gene

Mickey D's is backbackBACK with the loonies of Wall Street, nearly doubling in value in the last three months. And company management's trying to fix the chain with a heavy dose of the news hacks' favorite word, HIP. But there is reason for hope:

"Their image problem may be more psychological than physical," says Joseph Selame, branding director at Brand Equity International. No matter how the chain fixes food or restaurants, "There's a negative train of thought that goes through many people when they think about McDonald's."

Translation: bad food, dirty stores and LOTS of TV advertising = no trips to McDonald's.

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