THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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It may reduce fat and sugar, but you can bet it won't reduce dollars to The Osama Channel.
ADDENDUM: Clearly poor diet is linked to disease. I see nothing wrong with food companies subtly reengineering products and widening our choices (although God knows there are already enough line extensions), and they should educate consumers on better eating. And it's understating it that the food companies have played too many marketing tricks with kids: Kellogg's practically invented bad children's television as the patron saint of Hanna-Barbera. What bugs me is this biz will go on a grand PC New Coke campaign and leave us with inferior products and the tantrum throwers unsatisifed. And yes, the PC angle (and Altria MOtive Foods's tobacco connections) makes this one reek.