Eugene David ...The One-Minute Pundit |
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Wednesday, August 27, 2003
Here is a rough translation of this story: Media buyers (usually table-pounding show-biz sycophants) tell their advertising vice-president clients (ditto) what to buy. The ad VPs then tell some people in the computer room what numbers to plug in for the automatic disbursements to the networks. THAT IS IT. Practically the whole rest of the companies that get beslimed by their "buys" are out of the loop -- as they want to be. This is why so much junk gets financed on television.
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