Eugene David
...The One-Minute Pundit

Friday, August 29, 2003


Very bad news for mass sanity: ASWIA is going hog wild again, using "consumer spending" as an excuse.

WHAT WILL STOP THESE IDIOTS FROM FINANCING CRAPPY TELEVISION?!?!?

Which is not to say these idiots don't CARE about television. They've issued GUIDELINES (a .pdf file) -- for TV commericials -- that include such suggestions as, "Consider shooting in secondary U.S. markets as well as off-shore." And, "Evaluate the number of shoot days required." And, "Set up a profit center for music." (In other words, make money from jingles -- a dubious proposition, as most ASWIA members use sixties rock in their spots.) And of course, the requisite "40-page" DilbertMemos. All this rigamarole about controlling the shoot in commercials -- when COMPUTERS AUTOMATICALLY BUY ANYTHING AND EVERYTHING THEY'RE PLACED IN!!!!!

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