THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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An alarming fact for advertisers: 52 percent [of TV viewers] say they leave the room during commercials.
Here are my suggestions, Freely: 1) Make the ads MORE frenetically annoying, 2) Turn up the volume on their audio -- WAY up, 3) invade the video with all kinds of bugs, crawlers, and pop-ups, 4) have the characters pitch your products as part of the plot, and 5) FINANCE MORE DISGUSTING SHOWS!
P. S. This study was sponsored by RUPERT!!!!!!!!!!!!!!!!!!!!!'S DIRECTV!!!!!!!!!!!!!!!!!!!, so there's another reason you don't have to listen.