Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

PERMALINKS:

THE NEWS HACKS' DICTIONARY

THE EUGENE DAVID GLOSSARY

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Wednesday, September 24, 2003

Posted 5:38 PM by Gene

Maybe what's happened to Sumner's Viacon is the economy, STUPID (and by stupid we mean Adolf W. Guess-Who), but maybe, to quote Tom "BAN THE PVR!" Wolzien, it's "something more fundamental going on in advertising" -- like people using TiVos to avoid commercials, or people using their remotes to avoid commercials, or people flat-out avoiding old-line media altogether to avoid commercials. MAYBE, Summer and ZON, thirty-minute commercial breaks on the radio and ten-minute commercial breaks on TV just won't cut it anymore. MAYBE, Sumner and ZON, people are FINALLY getting wise to the fact that the money from your CLIENTS is going almost entirely to annoy and offend them. Could that be?

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