Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

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Tuesday, September 16, 2003

Posted 5:31 PM by Gene

Today is National Hug a Public Relations Hack Day at The CHEAP. First it announces it will "donate" $120 million in PSAs (most of them at 3 a.m., ALL of them tax-free), plus it's "donating" money to save a "historic" theater in Philadelphia -- with guess-who footing most of the bill.

By the way, The CHEAP owns 1,200 stations. That's $100,000 per station per year. Divide that by 365 and you have $273.97 in PSAs a day. That won't pay for ten seconds of an ad touting Lowsy Mays's favorite constituency: new-car dealers. And The CHEAP says it's spreading the charity around, so it'll be far less; expect to see one-by-two-inch public-service ads in concert programs.

If this is charity, what's selfishness?

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