THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
AMERICA'S MOST UNINTENTIONALLY FUNNY WEB SITE!
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Or as the intrepid reporter once said:
TALK, DON'T PITCH, SAYS REPORTER
"Conversations, not pitches work best for me," said Laura Holson, west coast correspondent for The New York Times, told more than 350+ PR pros.
Laura Holson, NY Times West Coast correspondent, says pitching is too predatory.
"Pitching is too predatory [sic], we just want conversations [emphasis added], and my editors want the same when I'm trying to sell YOUR [emphasis added] story to them," she told the Business Wire-sponsored workshop March 27, 2001 at the Santa Monica Flying Museum.
In another world she'd be reprimanded.