Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

PERMALINKS:

THE NEWS HACKS' DICTIONARY

THE EUGENE DAVID GLOSSARY

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Saturday, January 31, 2004

Posted 12:46 PM by Gene

One of the great strokes of what NEWS HACKS call GENIUS, an outstanding PR campaign that probably saved USA Okay (unfortunately), was ITS SUPER BOWL AD-WATCHING BLITZ, where the paper encouraged its readers to view the game for the ads, hoping that some of its goodwill to the sponsors would rub off on IT. GanNETt headquarters is no doubt full of incriminating memos from SOB and other corporate cretins encouraging the PR. I suspect Okay (and I'm sorry to use this line again) paid more attention to SUPERBOWL ADS than to OSAMA before 9/11. It is now apparent NEWS HACKS will stop at NOTHING to turn their vehicles of TRUTH and RIGHTEOUSNESS into wall-to-wall advertising and promotion. (I do not include their campaigning for liberal and Democratic causes, which counts, of course, as NEWS.) We're WAITING, SOB, for another DISHONEST COLUMN bewailing the collapse in your READERSHIP.

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