Eugene David
...The One-Minute Pundit

Friday, January 02, 2004


One of the longest running cliches among NEWS HACKS is that ONCE UPON A TIME rock-music ad-blurb copywriting was MAGICAL. I suspect if a half-dozen typical specimens from this golden age could be exhumed the result could hardly be less pleasing if they were corpses. That said, is there any form of ad-blurb copywriting that DOESN'T REEK?

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