Eugene David
...The One-Minute Pundit

Tuesday, May 18, 2004


Kellogg's is moving its Keebler unit from Illinois to Battle Creek, but you won't see the Kellogg name on any Keebler packaging even though the company ought now to be called Kellogg's Cookies. (Pardon: Kellogg's Stale Cookies.) This hiding of corporate identities in consumer goods is fundamentally dishonest. In rare instances it's unavoidable; the people who make Hidden Valley dressings justifiably think it best not to tell people they work for...CLOROX. But it's almost as if these companies have something to be ashamed of -- and Kellogg's has something to be very ashamed of: selling $10 boxes of sugary cereals to kids and financing MOUNDS of JUNK TELEVISION.

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