Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

PERMALINKS:

THE NEWS HACKS' DICTIONARY

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Tuesday, May 18, 2004

Posted 5:14 PM by Gene

Kellogg's is moving its Keebler unit from Illinois to Battle Creek, but you won't see the Kellogg name on any Keebler packaging even though the company ought now to be called Kellogg's Cookies. (Pardon: Kellogg's Stale Cookies.) This hiding of corporate identities in consumer goods is fundamentally dishonest. In rare instances it's unavoidable; the people who make Hidden Valley dressings justifiably think it best not to tell people they work for...CLOROX. But it's almost as if these companies have something to be ashamed of -- and Kellogg's has something to be very ashamed of: selling $10 boxes of sugary cereals to kids and financing MOUNDS of JUNK TELEVISION.

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