Eugene David
...The One-Minute Pundit

Wednesday, September 29, 2004


Remember that all-too-clever zero-sum-accounting stunt the TWXSTERS pulled with the Four Horseyfaces of the Metropolis? The one that involved a "REBRANDING"? It didn't work:

The week “SATC” launched on TBS, four episodes ranked in the top 10 for the week, each episode averaging around 3 million households. Last week no episode of “SATC” finished in the top 50 in household delivery.

1. The hard-core fans have already forgotten it -- if they didn't resent it being bowdlerized (not that we're talking Balzac -- and not that the AMERICAN SOCIETY OF WILLFULLY IGNORANT ADVERTISERS would have minded); and 2. Who needs comedy when you have the Braves' announcers? (Sorry, we like them.)

Unfortunately a lot more politically "astute" stoned slackers are watching VIACON's Comedy Central.


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