Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

PERMALINKS:

THE NEWS HACKS' DICTIONARY

THE EUGENE DAVID GLOSSARY

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Saturday, October 23, 2004

Posted 11:25 AM by Gene

The latest cliche in ad fiefdoms is "consumer control." (STERNO has gone beyond self-parody by stating this every blasted day.) The wastrel schmoozers, perhaps vaguely aware MANY OF US DON'T LIKE WHAT THEY FINANCE WITH OUR MONEY, are making noises. Alas, they don't seem to be listening at L'Oreal and GlaxoSmithKline (DilbertSpell) (caveat; it's BRENTCO); and more to the point, for every dollar they spend on a medium like the Web, which has a chance of working, THEY WASTE $5000 FINANCING JUNK TELEVISION. Yes, there have been a few salutary moves, like Mitsubishi Motors' withdrawal from the networks, but so long as BIG BIZ SUPPORTS JUNK SHOWS TO PRESERVE MANAGEMENT EMPIRES, we can only conclude it's LYING AS USUAL.

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