Eugene David
...The One-Minute Pundit

Wednesday, November 17, 2004


A couple of Variety flacks scratch their heads over why most movies last a third of a weekend, and one of them comes up with this brilliant observation:

"Why do 50 million people watch The Apprentice? Because they all think it's an amazing show?....You don't want to be the one clueless person who didn't see Spider-Man."

And there's the problem -- in VARIETYWORLD, a person who doesn't see Spider-Man IS CLUELESS.

He concludes with this equally brilliant observation:

"Joseph Levine said, 'If the budget is big enough and the advertising is right, you can fool everybody.' And that's really what they've always been trying to do."

Yes you have.

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