Eugene David
...The One-Minute Pundit

Monday, January 03, 2005


McDONALD'S COULDN'T CARE LESS: Today I was in my local Mickey D's what used to play salsa, only they don't play salsa anymore -- or anything. If only more retailers took up the challenge; just turning off Muzak in its 500 permutations could reduce heart attacks and strokes. I couldn't help though hearing the radio in the food prep area (DON'T call it the kitchen; Mickey D's never had one), not loud, but noticeable enough to placate the help, and it was a CHEAPCHANNELVIACON because it played a ten-minute profit break, and right in the middle was a Wendy's ad. Ray Kroc (whoever he was) would have turned over in his grave, but that would have been a futile gesture as Mickey D's, like so much of corporate America, is about NOTHING.

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