THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
AMERICA'S MOST UNINTENTIONALLY FUNNY WEB SITE!
Blogroll Me!
![[Powered by Blogger]](http://buttons.blogger.com/bloggerbutton1.gif){kind=small}
Whatever the American Society of Willfully Ignorant Advertisers doesn't (or can't) think there is nothing wrong with having standards. Certainly there's nothing wrong with bypassing programs that truck with controversy. The problem is it's ASWIA policy to be Robin Hood, taking OUR money and using it for ANY purpose, and inevitably someone will COMPLAIN, and when someone COMPLAINS a sponsor is forced to use judgment AFTER THE FACT, which almost always looks BAD; and when the complaint smacks of sanctimony and political censorship it looks VERY bad. To repeat, corporate America could avoid such problems by using GOOD JUDGMENT, but good judgment is SPECIFICALLY PROHIBITED in most CORPORATE MISSION STATEMENTS and PROCEDURES MANUALS.
Who will be the NEXT Staples?